Iceberg

Iceberg is an iconic Italian fashion brand known for pioneering the sportswear chic aesthetic since its inception in 1974. Founded by Giuliana Marchini Gerani and Silvano Gerani, Iceberg became famous for its innovative approach to knitwear, infusing it with colorful, pop art-inspired graphics and a playful allure. The brand quickly expanded into a full ready-to-wear line, blending luxury with casual wear and often featuring cartoon characters and bold logos that appealed to a younger, fashion-forward audience. Today, Iceberg continues to be celebrated for its vibrant designs and remains at the forefront of merging luxury with sportswear elements, resonating with those who embrace both comfort and high style.