Ahluwalia

Ahluwalia is a contemporary fashion brand renowned for its innovative approach to sustainability and its vibrant use of textiles. Founded by Priya Ahluwalia, the brand draws inspiration from her dual Indian-Nigerian heritage and London roots, resulting in rich, eclectic designs that merge traditional patterns with modern streetwear elements. Ahluwalia stands out for its commitment to upcycling and using environmentally responsible practices, creating pieces that are both stylish and socially conscious. The brand's thoughtful exploration of heritage and identity through the lens of fashion has earned it critical acclaim and a devoted following.